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Size guide

Use the guide below to help choose the best fit for your T-shirt. Measurements are provided in inches and may vary slightly within the stated tolerance.

Measurement Guide
- Width: Measured across the chest, one inch below the armhole when laid flat.
- Length: Measured from the highest point of the shoulder to the bottom hem.
- Sleeve Length: Measured from the centre back of the neck to the sleeve hem.
- Size Tolerance: All measurements have an approximate tolerance of ±1.5 inches.
Fit Advice
- For a more relaxed fit, consider sizing up.
- Compare these measurements with a favourite T-shirt you already own for the most accurate fit.
- If you are between sizes, the larger size is usually the most comfortable option.
Seventy-five years on and the warning still lands.
George Orwell's 1984 gave the world a phrase that refuses to date. "Big Brother Is Watching You": three words that have followed surveillance culture, mass media, and government overreach from the 20th century straight into your phone screen. This tee puts it front and centre, exactly where it belongs.
The design layers a close-cropped, high-contrast black and white eye print beneath distressed red type. It's uncomfortable in the right way. That's the intention.
What you're getting
- Full-chest DTG print with distressed type and high-contrast monochrome photography, so the design reads as intentional and considered rather than a novelty print
- 100% ethically grown US cotton on a Gildan 5000 blank (5.3 oz, 180 g/m2), so you get a substantial tee that holds its weight and doesn't thin out after repeated washing
- Tear-away label for a completely scratch-free, irritation-free wear
- Classic relaxed fit with a crew neckline, comfortable for everyday wear with enough presence to wear to a protest, a lecture, or a pub debate
- Gildan holds membership of the US Cotton Trust Protocol, so every purchase is backed by verified ethical and sustainable production standards
- Free UK delivery included
Who reaches for this one?
Orwell readers. Politics students. People who've read the book twice and lent it to three others. Anyone who finds the current state of surveillance, media, and power structures worth commenting on without writing a thread about it.
It also makes a considered gift, the kind that says you know who you're buying for.
On sizing
Classic fit, true to standard adult measurements. Size up if you prefer a looser feel. Full size guide on the page.
Some messages are worth wearing.
Care and Fabric
Fabric 100% US cotton (preshrunk), 5.3 oz/yd2 (180 g/m2). Gildan 5000 blank.
Care instructions
- Machine wash cold (max 30C / 90F)
- Non-chlorine bleach only if needed
- Tumble dry on low heat
- Do not iron
- Do not dry clean
- Wash inside out to protect the print
